Ljuba finished her bachelor’s degree in International Studies and European Institutions at Unversitá degli Studi di Milano in 2015. She continued her studies by completing a master’s degree at the University of Economics in Prague, and an exchange semester at the University of Warsaw, in the field of International Relations, with a specialisation in migration. She’s been with EUpinion from the very beginning.
Find out more about Ljuba below.
What does your current job entail?
I am a Junior Account Executive at Edelman, a leading communications marketing firm. I’ve started in the corporate division, but now I also work in the consumer one. I provide clients, mostly from the FMCG industry, with strategic advice on how to leverage on the best communication opportunities in the Italian market, I then develop and implement ad hoc plans to put the strategy into practice. This also implies managing clients’ social channels and handling their media relations. I also support clients in aligning with other business units from their network all over the world.
Why join EUpinion?
As an expat in Prague, during my Master’s, I was lucky to meet classmates from all over the world. Our discussions were extremely stimulating because each of us came from different cultural backgrounds and brought his/her own perspective to the team. Encouraged by this experience and motivated by the lack of an Italian platform which focuses on the European Union, I have decided to join EUpinion from the very first day. I am proud to contribute to a platform which brings insightful pieces from young Europeans living across EU countries.
What is your specialty/field of interest?
My main focus is migration, an issue which has always attracted my attention because of the deep divisions it causes among EU Member States. Growing up in Italy, I’ve had the chance to observe the phenomenon more ‘closely’ and learn how politics and the media can influence citizens’ opinion and spread a wrong perception about it, exploiting the issue politically. In addition, by being half Bulgarian, I have had the chance to experience how this phenomenon is perceived in a second country, with a very different historical path. I find the issue extremely interesting as it is one of the currently most discussed ones and it shapes the European political context.